What you get
Four things, in writing.
- Preferential rates, held for the first year
- Fixed from the date you sign and written into the contract, so they cannot drift.
- Priority staffing
- Your pod is staffed before any engagement that signs after you.
- Sprint-1 guarantee
- We agree the sprint-1 goal with you in writing. If we miss it, sprint 1 is free.
- Discovery credited in full
- If you start with a Discovery Sprint, its fee is credited against the build.
- The founder on your account
- A weekly check-in with Ashish Soharia, in addition to your delivery manager.
What we ask in return
Four things back, and only if we deliver.
- An initial term for pods, set out in the SOW. Fixed-scope projects follow the term agreed there.
- A written case study if we deliver. It can be anonymised if you are regulated or would prefer that, and you approve every word before it is published.
- An honest review on Clutch after your second sprint. Clutch verifies reviews directly with you.
- One reference call per quarter with a prospective client, at a time that suits you.
If we don’t deliver, you owe us none of the last three.
What it costs
A figure we can stand behind, not a list you have to caveat.
We do not publish a rate card. A number on a public page is either wide enough to be useless or specific enough to be wrong for your situation, and you would have to discount it either way.
What you get instead, within a day of the first call, is a one-page plan with the scope, the artefacts, the exit gate and a price — and the people who would do the work named alongside it.
What sets your number
- The composition you need — how many engineers, at what seniority, with how much QA, design and delivery management
- How much of the requirement is genuinely unknown at the start
- Integration surface: how many systems have to agree, and whether you control them
- Compliance burden, and the evidence somebody will ask you to produce
Pod prices include QA and delivery management rather than adding them on. Business customers in the UK and UAE account for VAT under the reverse charge, and our services are exported from India, so we do not charge Indian GST.
Where founding clients usually start
Three situations, three starting points.
You have raised and need to ship faster than you can hire
Pod S or Pod M. The engineers start in your repository and your sprint board in the first week.
You run a system the whole business depends on
Whether that is a legacy portal, an ERP that does not talk to the warehouse, or a UAE e-invoicing integration: start with a Discovery Sprint. In two weeks you get a requirements document, scope boundary, risk register, architecture options and a fixed quote. Then you decide.
You are an agency
See our partner programme. Partner rates apply instead of founding rates.
Who it isn’t for
We’d rather tell you on the first call.
If you need the lowest hourly rate available, or a fixed price for a scope nobody has written down yet, we’re not the right fit. We’ll tell you that on the first call rather than three months in.
Why only three
Because three is what we can staff properly.
Three is how many new accounts we can staff properly this quarter, with named engineers, a delivery manager and the founder involved. When the places are filled, the programme closes.
How to apply
Four steps, about a week.
Book a 20-minute call
We will ask what you are building, what is blocking it and how you make decisions. If we are not a fit, we will say so.
NDA the same day
If you want to share details. We will sign yours or send ours.
A one-page Discovery plan within 24 hours of the call
Covering scope, artefacts, exit gate and price.
Sign the MSA and SOW
We kick off within five business days.
Questions
The six we’re asked most.
Is the founding rate a trial price that rises after a few months?
No. It is fixed from signature for the period set out in your contract. After that our standard rates apply, and we confirm them in writing well before the change takes effect — never as a surprise on an invoice.
What if we want to stop?
After the initial term, pods run on the notice period in your contract. You can end the engagement for cause at any time under the MSA. You already own the repositories, and we hand over documentation, runbooks and a recorded walkthrough.
What exactly is the sprint-1 goal?
It is a written statement, agreed before sprint 1 starts, of what working software you will see at the first demo. For example: “users can sign up, verify email and see an empty dashboard in staging.” We set it together. If we do not meet it, you do not pay for that sprint.
Can we interview the engineers before we sign?
Yes. They are named in the SOW, and you can meet each of them first.
You do not have case studies. How do we judge your work?
We will walk you through real artefacts from our process: architecture decision records, sprint reports, test plans and runbooks, redacted where needed, and listed on our work page. You will also meet the engineers who would be on your pod. And the sprint-1 guarantee means you judge us on working software, not on a pitch.
Where is the team?
Engineering is based in India. Contracts are signed and invoiced by Laxora Software Private Limited in Uttar Pradesh, India. London and Dubai are contact hubs, not separate offices or legal entities.
Three places. One conversation to find out if yours is one of them.
The programme closes when the places are filled. The call costs nothing, and if we're not a fit we'll tell you on it rather than three months in.
- First response within one business day
- NDA in place before any disclosure
- Scoped proposal, not a generic quote
